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Nothing is more important than protecting your identity.  That's why we built Thrivacy. Our community exists to make all parts of your daily life easy, safe, and secure.  


Protecting personal privacy so people can Thrive in the world with the Freedom we all deserve.

We believe deeply in creating a community and providing resources to educate all those who want to learn more about protecting their identity.  

1 min read

What is PII (personally identifiable information)?

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When it comes to data privacy and data security, you've probably seen the acronym "PII" floating around. What is PII?

PII stands for "Personally Identifiable Information".

Since we are experiencing massive boosts in our digital economy in the form of investment and innovation, being able to secure and "own" our PII is crucial. In an unprecedented time of hackable honey pots, we need to be able to protect our online and offline identities. 

As you would imagine, PII is made of anything that can personally identify you. The obvious examples are state IDs, driver's licenses, passports, and social security numbers. However, there's much more to it. See an example below in the infographic created by our friends at Imperva.



We'd also add that PII includes academic records, vaccination records, medical records, criminal records, and much more. Think about all of the data that makes up your "personal stack". Now think of how that data could be extracted and used. 

There have been 1,291 data breaches in 2021 as of November 2021 compared to 1,108 data breaches for the same period in 2020. And, the trend is pointing to another record-breaking year. 

PII, as implied by its definition, is personal and this is where self sovereign identity (SSI) comes into play. SSI means that you own your identity and you decide what information to share, with whom, and at what time; based on the foundational concepts of consent and control.

As of function of PII, SSI means that you are in control of your digital identity. We'll get into how that works at another time. PII and SSI go hand-in-hand and form the foundation of our Thrivacy motto:

Protecting personal Privacy, so people can Thrive in the World with the Freedom we all Deserve”

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